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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: April, 2019
Apr 24, 2019

Steve Chou is an eCommerce podcast host, eCommerce store owner, and former microprocessor designer.  In fact, the microprocessor running the phone in your hand was likely designed by Steve’s team. All of that to say, Steve is a pretty smart dude.

I recently saw Steve in San Diego at Social Media Marketing World where we were both speaking.  We had lunch and talked a little about Chatbots. I was instantly intrigued. Chatbots and Messenger ads have huge potential to create more helpful, more personal experiences with your brand.  All with the goal of increasing sales and building loyalty.

Here’s a quick look at what Steve and I discuss...

  • The rules behind using Messenger as a business.  Facebook is very strict here. If you don’t know the rules, you’ll likely get yourself into trouble.
  • How often should you send promotional messages on Messenger?
  • When to run true Messenger Ads vs. when you can run other ad types on Facebook but tie in Messenger in a stealthy way (this will save you some money on ads).
  • How Steve is using Messenger bots to cut down on customer service calls by 70%.
  • How Steve sees using chatbots in the future.
  • Steve’s favorite tools for chatbots.  
  • Plus more!
Apr 17, 2019

My guest on this show is a legend in the eCommerce space.  He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast.  And, he’s just an overall really smart dude.

When most ecommerce companies consider conversion rate optimization they usually immediately think of split testing, multivariate testing, cart optimization, etc.  BUT, most merchants fail to ask a very important question - “where should I start with my conversion optimization efforts?” And, according to our guest today, the answer to that question is rarely - if ever - split testing.

I knew the general direction of this interview before we started to record, but I didn’t know specifics.  I was blown away by the simplicity, but also the power of Kurt’s suggestions. EVERY store owner would benefit from going through the exercises discussed in this episode.  Here’s a quick glimpse at what we covered:

  • The power of surveys for your best customers and how a recent survey totally transformed a brick oven seller.
  • How to ask questions of your best customers including Kurt’s 3 favorite questions to ask.
  • What information to glean from people who visit your site and don’t convert.
  • How to harness the power of heat maps and scroll maps.
  • The little known “coffee shop gift card” test for watching how users interact with your site.  
  • Some of Kurt’s favorite tools for testing
  • Tips for split testing if you chose to go that route.  
  • Plus much more
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