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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: January, 2018
Jan 26, 2018
Logan Christopher doesn’t do anything halfway.  He’s one entrepreneur you likely wouldn’t want to challenge in a test of strength.  Logan is thin but deceptively strong.  He’s deadlifted 505 lbs, rack pulled 1,000 lbs.  In his spare time, he juggles flaming kettlebells and pulls fire trucks with his hair.  Not making this up.  Check out the details at legendarystrength.com or visit his YouTube channel (https://www.youtube.com/user/LegendaryStrength).  
 
While this is impressive and interesting, this is not why I had Logan on the show.  He’s also a  successful eCommerce store owner.  Like most successful store owners, Logan is doing a lot of things right. I think you’ll find this talk inspirational and educational.  
 
Here’s a quick look at what we cover:
 
- How info marketing style content can drive traffic and sales
- How daily emailing can still work in 2018
- Conversion improvements by lining up with charity
- Affiliate marketing for rapid growth
- How long form sales pages can work for eCommerce
- Benefits of long-form product pages
- Logan’s favorite traffic sources
- recent conversion improvements
- Plus more
 
I hope you enjoy this conversation as much as I did!
 
Jan 10, 2018
Today we take a deep dive into Amazon from two unique perspectives - from that of a very successful seller and that of an Amazon Ad Specialist.  
 
As we close out 2017 we do so with two record sales days under our belts.  Black Friday and Cyber Monday both set online sales records.  Amazon was a big driver of that online growth. 
All signs point to continued growth into 2018.  In this episode, we'll outline how you can get the most from Amazon in the coming months.  
 
First a little about our guests…
 
Brandon Andrews is a successful Amazon seller and now the co-founder of Freedom Shark, providing training to up-and-coming Amazon sellers.  Chris Tyler is an SEO Specialist turned Amazon Ad expert.  Currently, he manages successful Amazon Ad campaigns for large and smaller sellers alike and is part of our team here at OMG Commerce  
 
Here are a few things we cover in this episode:
- Takeaways from Black Friday and Cyber Monday and how to prepare for next year's holiday sales
- The 1-2 things likely holding your Amazon advertising back
- The top 3-4 mistakes sellers make as they launch and grow products
- New opportunities 
- Walmart vs. Amazon and how brands should capitalize on both
- The best Amazon Ad Advice for 2018
- Plus more!
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