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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: June, 2017
Jun 28, 2017
What are you doing to delight your best shoppers?  How are you encouraging or incentivizing your best customers to come back and tell a friend?  How are you consistently growing repeat purchases?  
 
If your answer is "I'm not sure," or "I could do more," or even "we're doing pretty good there," this episode is for you.  
 
I've seen different studies, but I think it's safe to say that driving a new customer is 5 to 25 times more expensive than keeping an existing one.  
 
With that in mind, it makes sense to put plenty of effort and energy into keeping and delighting existing customers.  Also, the best new customers are often those who are referred by your existing customers.  
 
Steve Deckert and his company Smile.io (formerly Sweet Tooth) are veterans in the rewards space for eCommerce.  Here's a quick look at what we cover on this episode:

- How to build a powerful referral program
- How to build a successful VIP program
- Loyalty campaign mistakes to avoid
- How InkBox saw an 80% lift in repeat purchases with these strategies
- How to properly get the word out about your new program and ensure participation
- Plus more!
Jun 21, 2017
If you're not continually tweaking and testing for better conversion rates, you're leaving money on the table.  
 
Nick Disabato is a guy that I never heard of until all of a sudden I saw him everywhere.  From working on BOOM with Ezra Firestone to speaking at eCommerce events to being interviewed on multiple podcasts.  All of a sudden I couldn't escape this guy.  :) 
 
Nick is incredibly bright and has a great process for finding and fixing conversion rate problems for eCommerce sites.
 
In this episode we cover:
 
- Top conversion tools
- Where to begin with conversion rate optimization
- Simple improvements Nick helped Ezra create for BOOM that created a big conversion lift
- What big ecommerce stores fail at over and over again and how you can capitalize on it.
- How to get real answers out of your customers and turn that into conversion gold
- Top conversion resources
- Plus more!
Jun 14, 2017
Without good copy, you're sunk….or at best fighting an uphill battle.  
 
I love all the new tools for eCommerce that we have at our disposal.  From AI tools, to automation, to personalization, augmented reality etc.  But here's the deal.  None of that matters if you can't tell a good story or produce copy that compels people to buy.  Often, she who tells the best story wins…
 
I review dozens of eCommerce sites each week and it's very clear to me that good copywriting is a lost art.  
 
My guest on this week's episode is Julie Boswell, co-founder of AskaCopyExpert.com.  Julie was the director of marketing for Bill Glazer and Dan Kennedy at GKIC for 4 years.  Her copy helped fill seats at the famous Super Conference and Info Summit back in their heyday.  
 
In this session we dive into the power of strong copy to boost eCommerce sales.  
 
Here's what we dive into: 
- How to write emotional copy that elicits a response
- Common copy mistakes to avoid
- Copy tips for better product detail pages
- Email copy tips
- eCommerce companies to emulate who understand good copy
- Plus more
Jun 7, 2017
My guest on the podcast today has a unique perspective on both Amazon and on building your ecommerce team.
 
Nathan Hirsch built a wildly successful drop shipping business on Amazon in 2009.  He's since scaled that to multi-million dollar per year business.  in 2015 he launched freeeup.com to help online merchants find vetted outsourcers with eCommerce experience. 
 
In this episode we dig into some Amazon news and trends to pay attention to and we provide some specific insights for building your ecommerce team.  
Here's a quick snapshot.
- How Amazon has changed since 2009
- Biggest mistakes he sees merchants making on Amazon
- What Amazon changes should resellers be preparing for
- Top hiring mistakes
- Killer interview questions
- Processes for properly vetting and hiring eCommerce rock stars
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