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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: April, 2017
Apr 26, 2017
When you talk to eCommerce merchants about the Google Display Network (GDN) or display ads, in general, they usually fall into one of 3 camps:
1. They feel it’s only effective as a remarketing vehicle.
2. They feel like people are more likely to get struck by lightening than click a display ad (had a guy say that to me once).
3. They’re intrigued but apprehensive because they’ve heard so many display campaign horror stories.
 
I’ve always been in camp 3.  Very intrigued and knowing it could work, but also knowing that the road to success with display ads (outside of remarketing) is more than a little bit tricky.  
 
I first met Mike when we both spoke at Traffic & Conversion Summit in San Diego this March.  Mike has officially cracked the code for creating profitable GDN campaigns.  He is the co-author of The Ultimate Guide to AdWords and the owner of AgencySavvy.com.  He’s been actively managing AdWords campaigns since 2004.  Mike is the real deal as you will soon witness.  This podcast reveals the method behind the madness that produces GDN campaigns that work and scale.  
Apr 19, 2017

Today's guest is Austin Brawner. Austin is the host of the Ecommerce Influence podcast and the Chief Fixer at Brand Growth Experts. Austin is a true expert at building marketing automation and triggered email marketing campaigns that deliver results.

On this episode we cover some really important topics including:

  • 3 metrics to help you turn interested visitors into loyal customers
  • The difference between automated marketing and traditional email marketing
  • The top triggered email sequences every eCommerce store owner needs
  • Identifying and targeting the top 20% of your top 20% (your whales)
  • Customer life cycle marketing
  • Top email mistakes
  • & much more!
Apr 10, 2017

Today's episode is about Shoppable Trueview, the dynamic of Google Shopping and YouTube video ads. In this solo episode of eCommerce Evolution, Brett answers several frequently asked questions about this marketing platform including:
• The 5 best remarketing audiences to target,
• How to structure your campaigns
• What Return on Ad Spend and CPA performance should you expect
• How to use Shoppable TrueView ads for top of funnel targeting,
• 5 Keys to an effective video ad
• & more!
If you're new to Shoppable Trueview ads, or if you're using them already, this episode can help answer your questions and help you get the most from your campaigns.

Apr 3, 2017

Today's guest is Justin Christianson. Justin is President and Co-Founder of Conversion Fanatics, a top rated Conversion Rate Optimization company. Justin is also author of the best selling book "Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing". He also hosts the CMO Roundtable podcast.

In today's episode, we discuss the differences between split testing vs multivariate testing, little tweaks that can make a big difference, great split testing tools to use, common mistakes ecommerce sites make that lower their conversion rate, and look at a couple of case studies (one that led to an 1,892% boost in conversions!). Split testing is a must in marketing, and Justin shares some insight that could lead to more conversions for you.

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