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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: July, 2018
Jul 27, 2018
When I first met Charlie Youakim the CEO and co-founder or Sezzle I was surprised by a few things he told me:
  • Millennials prefer to pay with debit cards

  • Only 1 in 3 millennials have credit cards

  • Not having credit cards impacts the way millennials shop online and most don’t like the hassle of applying for a card.

 
Some regulations put into place after the recession in 2008 like prohibiting credit card companies from marketing on college campuses and raising the legal age to sign up for a credit card to 21 instead of 18 have all played into this.  
 
Sezzle has put together an interesting product that allows both merchants and customers to get what they want.  The interesting thing is that Sezzle didn’t start with their current offering. As a long-time entrepreneur I was fascinated to hear how Sezzle pivoted from their original idea (which just didn’t take off) to its current offering with great success.  
 
  • How outerwear company 686 raised AOVs by 22% and increased total sales by 5% by offering payment plans

  • How athleisure store Inflow Style raised AOVs by 40% and increased totals sales by 8% by offering payment plans

  • How and when to pivot as an entrepreneur

  • The 3 ways to grow a business and how payment plans can help with all 3.

  • Plus the history of credit cards (call me a nerd, but this was interesting to me)...

Jul 19, 2018
While exit pops, lead magnets, page takeovers are not necessarily new, I love the approach that Lindsey and her team at Hello Bar take to improve online conversions.
 
I met Lindsey through a good friend of mine and was immediately impressed with her approach. She’s strategic in her use of conversion tools.  Many merchants just sort of throw tools together and hope that something works. Anyone who’s listened to this podcast for any length of time knows that I’m a huge fan of good data and letting data speak.  Lindsey takes a data driven approach to creating better use of conversion tools and lead magnets.
 
Here’s a quick look at what we dive into on this call:
  • Why customers actually prefer page takeovers to other exit pops (and the numbers back it up)

  • Headline tips from marketing masters and why your current headlines might suck

  • How Neil Patel gets more conversions on his properties

  • Headline formulas to get more clicks, signups and sales

  • Lead magnet ideas that drive conversion vs. lead magnets that lead to eye rolls.

  • Plus more conversion optimization gold
 
Want a free 30-day trial of hellobar? Check it out here.
Jul 5, 2018
f you aren’t using YouTube at least for remarketing - you’re missing out.  With over 1 Billion monthly users and average session durations of over 40 min. (longer than what most people spend on Facebook in a day) YouTube has the attention of your prospects and customers.  
 
Not only does YouTube have your prospects and customers eyes and ears, they also have a really attractive advertising offering - TrueView.  With the TrueView pre-roll (aka “before” videos) you as the advertiser only pays if someone actually watches your video or clicks through to your site. If someone skips before the :30 mark, you pay nothing.  Pretty cool.
 
Throw some really advanced audience targeting features on top of that and you have all kinds of options for both top and bottom of the funnel marketing on YouTube.  
 
This episode is a recording of a talk I gave in San Diego at Social Media Marketing World.  In it I cover the following:
 
  • How your prospects are using YouTube and how that should influence your strategy

  • The best audiences to target with your ads

  • 5 Tips to creating great video ads that hook prospects and get them to take action

  • YouTube for Top of Funnel - the bulk of this talk is about remarketing, but YouTube has some great benefits for Top of Funnel which I outline here.  

  • Targeting options - If you go Top of Funnel what kind of targeting options should you consider.

  • Plus more!

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