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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Now displaying: August, 2019
Aug 28, 2019

Christian Zeron started selling vintage watches online in college.  We started mainly with some free time, a lot of creativity and a serious watch obsession (he’s a self-described watch geek).  He’s since leveraged that into millions of YouTube views, millions in sales and over 1.8 Million monthly page views… without running ads.

I’m an ads guy so my experience with organic YouTube is minimal.  I wanted to have Christian on the podcast to walk through his story and to give us practical tips on how to succeed on YouTube with organic content.

Here’s a look at what we cover:

  • How Christian uses Gary V’s jab, jab, jab, right hook in his approach to YouTube content.  
  • How he’s learned from and grown from his YouTube failures
  • How he grew from 0 to 68,000 YouTube Subscribers and millions of views
  • How he comes up with ideas for 3 shows a week that generates raving fans.
  • How his new pivot was an epic failure and how he’s retooled to make it a smashing success.
  • What watches are his personal favorite 
  • Why selling a $10,000 watch is easier than selling a $300 watch
Aug 20, 2019

Casey Guass started Viral Launch as a broke 24-year-old college drop out.  The rest is history. It’s now one of the most beloved SaaS platforms for Amazon sellers.  Like most great companies it’s gone through some serious product evolutions. But, the core has remained the same - helping Amazon Sellers rank better on Amazon.  

In this podcast, we cover a lot…and get pretty nerdy with data.  Here’s a quick look at what we discuss. 

  • 3 Amazon ranking factors you might be overlooking including considering your canonical url for better ranking on Google (we explain what this means in the podcast). 
  • How conversion rate factors into organic rankings and what to do about it.
  • Why you’re likely focusing on the wrong keywords and how to shift your approach.
  • Casey’s 6-step road map for ranking a product on Amazon - this is pure gold.  
  • Casey’s advice that he would NOT give to clients, but might try for selling his own products.
  • Why you’re thinking about Amazon PPC is probably off a bit and how you should adjust. 
  • How to use brand analytics data for some “blow your mind” insights.  
  • Plus more!
Aug 7, 2019

In just a few short years Bill D transitioned from investment banker to single brand eCommerce store owner, to now owning and leading a portfolio of 10 eComm brands through his company, Elements Brands.  

 I wanted to pick Bill’s brain - one, because he’s just wicked smart, but, two, because I think all eCommerce store owners could benefit from his perspective. In this power-house episode we uncover: 

  • How Bill went from investment banker to owning a portfolio of growing eCommerce brands.  
  • What Bill looks for when he’s considering buying an eCommerce business (there are lessons here for you, whether you’re looking to sell right now or not).
  • Why diversity of traffic is so important and what to consider here.
  • What’s the metric to rule all metrics? No, it’s not conversion rate, or AOV, or Return on Ad Spend. (Hint: you’re probably ignoring it or not calculating it the way you should.)
  • Why profits are sanity and revenue is vanity.
  • How well document processes build value now and later.
  • Plus much, much more!
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