I’m convinced that the most successful eCommerce companies in the years to come will be those who build a brand.
Building a community, telling a brand story that resonates, building products that people are passionate about, differentiating from the competition - all are part of what it asked to build a successful brand.
Companies that just learn a few tricks and tactics to sell more on Amazon or those that rely on just a few google traffic hacks, or those who only sell products that are available from other sellers are in a much weaker position than those who build a brand. That’s why I was super excited to bring on the show a brand building powerhouse like Rick Cesari. Rick has been involved with some pretty stellar brands over the years including the George Foreman Grill, GoPro Cameras, Sonicare Toothbrush, Oxiclean and others. He knows what it takes to position and market a product to make turn it into a massive winner.
Here’s a look at what we cover: