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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Oct 26, 2018

The best eCommerce companies I know are on a quest to constantly improve conversion rates.  Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket.  

 

On this episode I interview Jon MacDonald, CEO of the Good.  Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies.  

 

Jon’s perspective and approach are unique and I’m confident you’ll pick up several CRO nuggets including:

  • The 4 types of data that should influence your conversion rate optimization
  • What data to ignore vs. what’s critical and actionable
  • Must have elements for UX
  • Product detail page essentials
  • Making the complex simple and bringing products to life on your site
  • Great eCommerce examples for UX to pay attention to
  • Plus more
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