For most marketers, Facebook Messenger is the ultimate black
box. What is it really? How are customers using
it? What's a marketer to do with it? These are a few of
the many important questions that marketers may have a hard time
answering.
The temptation for some marketers is to treat Messenger
marketing like they would email marketing. Big mistake.
It's a very different platform at a very different stage of
maturity compared to email.
Then there's the question of chatbots…what are they? How
can we use them without being super creepy?
I had the perfect guest for this Episode - Dan Gamito of
ManyChat. ManyChat is leading the charge in a lot of ways
when it comes to Messenger Marketing and the use of chatbots.
In this episode Dan does an amazing job of demystifying and
educating. Here's a look at what we cover:
- Understanding tribal mentalities on Facebook and how that
influences Messenger
- Understanding how consumers are using Messenger and, more
importantly for this discussion, how they want to interact with
brands on Messenger (and how they DON'T want to interact with
brands).
- How a pregnancy brand used messenger to deliver the perfect
message at the perfect stage of pregnancy to an interested
audience.
- How a shoe company used messenger to reduce product returns
by almost 30%
- Much more!
About the Podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.