This is part of the "how I did it" series where we interview
successful eCommerce entrepreneurs and dig into the tactics and
strategies that propelled them ahead of the pack. This
interview with Jared Mitchell, Co-Founder of Skincare by Alana, is
a great example of building a community,
testing everything, and diversifying
traffic.
Jared and Alana's story is pretty awesome. Jared went from a
bass player with a record deal that fell through to self-employed
deck builder to helping his wife launch an online skincare
company. Jared took some SEO knowledge and combined it with
Alana’s passion and as an esthetician to build a budding eCommerce
skincare store.
We dig into some really interesting stuff
in this episode including:
- Jared’s top 4 Conversion hacks over the last 12 months
- A shipping offer test with surprising results
- Using Quizzes & Surveys for better conversions (this was an
eye-opener for me)
- How to grow a new brand piggybacking on existing
brands
- Jared’s top traffic sources
- Using Amazon to boost Google SEO traffic
- What separates successful eCommerce companies from the rest
of the pack