The story behind Xero Shoes is a crazy one. World-class
sprinter over the age of 50 gets hurt, takes advice to start
running barefoot and immediately sees improvements. Then goes
on to design a prototype for a barefoot running sandal that would
soon land him a spot on ABC's hit show Shark Tank.
This episode is a ton of fun and is chock full of insights and
stories from a really unique online merchant. Steven Sashen
is a competitive sprinter, a TV and film veteran, an SEO, and an
entrepreneur through and through. This interview is part of
our "How I Did It" series and outlines some of the elements driving
the growth of Xero Shoes. Here's a glimpse of what we
cover:
- Some of the factors that lead to the huge success of Xero
Shoes (Steven's answer might surprise you).
- Steven's favorite sources of traffic
- Conversion tips that have grown Xero Shoes to what it is
today
- How Steven and team approach product design and how that's
helped them succeed in the wildly competitive footwear space
- Lessons learned for the Shark Tank (hint: you better know
your numbers)
- How Xero Shoes is leveraging the crowd funding trend
- Plus more!
About the Podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.