Aug 23, 2017
As you know, we are huge fans of YouTube ads. At OMG
Commerce we run a lot of Shoppable TrueView campaigns - the joining
of YouTube and Google Shopping (for more info on Shoppable TrueView
check out Episode
10).
Tom is the CEO of Viewability and
a master of YouTube ads. He's built very profitable campaigns
for marketing gurus like Neil Patel, Frank Kern, Amy Porterfield,
and Brendan Burchard. Frank even mentioned that his YouTube
campaigns are working better than Facebook right now.
I specifically wanted to dig in and ask Tom about his unique
approach to YouTube. Here's a glimpse of what we cover in
this episode:
- How to key in on the right targeting for your YouTube
ads.
- What makes for great ads that convert (it's not as complex
as you think)
- How performance psychology impacts public speaking and
YouTube ads
- Finding moments where prospects are most open to your
message
- How to measure for success
- Plus more!