Facebook ad spend has skyrocketed in recent years to the point
that Mark Zuckerberg announced recently that this year they may
"run out" or ad space causing rates to go up (techcrunch
article). For online merchants, it's often the number 2
or even number 1 traffic source with Google usually taking the
other spot.
Molly Pittman, VP of Marketing for Digital Marketer, is a
legitimate Facebook ad expert and seasoned practitioner.
Today on the podcast we dive into Molly's 5-Step checklist
for making sure that her Facebook ad campaigns are a success.
We dive into some real tactical and strategic info here.
Here's a glimpse of what we cover:
- Why your approach to targeting might be all wrong, and what
you should be testing right now. Molly always looks to build ad
sets around audiences of a certain size.…
- How to make your audience "squirm" so that it's hard for
them to say "no" to your offer.
- Video marketing tips including long form vs. short form
videos….Molly's answer here might surprise you especially if you
are a long time direct response marketer.
- How competition is forcing advertisers to "up their game"
and how good ads cost you less.
- New opportunities to advertise and market using
messenger
- and much, much more.
About the Podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.