Dec 21, 2022
The most difficult aspect of eCommerce is attracting new customers.
With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers.
That’s where building a brand marketplace comes into play.
Yes, you need to be developing new products and expanding your line. However, partnering with other complementary brands can provide immediate value to customers while also increasing AOV and LTV.
But if done poorly, it can
actually hurt your brand.
Here’s what we dive into in this episode: