Dec 14, 2022
Cyber 5 2022 is in the books!
In this episode, I’m joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM.
Bill Cover is a senior Google
Strategist with 6 years of experience at OMG and over a decade of
experience in eComm. Amber Norell is the Amazon Director at OMG.
For 8 years, she has helped large brands with scaling on Amazon in
the most competitive niches!
This year’s data was both fascinating and surprising. Some speculated that high inflation and economic concerns could squash the holiday sales rush and turn Cyber 5 into a downer. However, the data tells a VERY different story.
Here’s some of what we covered: