Allie Bloyd is a podcast host,
consultant, Facebook Ad pro, and marketing juggernaut!
In this episode, Allie and I talk
about several elements many eCommerce brands overlook or simply
To use a golf analogy, many eComm
brands are focused on impressive drives when they also need to
consider their short game. You know the saying, "Drive for show,
putt for dough."
That’s where offers, audience
building, and list nurturing come into play. Here’s just a few
nuggets you'll learn:
completely change the math on your cold traffic by creating
irresistible offers that don't cheapen your brand.
utilize tripwires and micro offers as an eComm brand.
building and how it can lower ad costs (especially during peak
seasons like a holiday).
book written on remarketing and loyalty (hint: you’ve probably read
it to your kids before).
About the Podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.