Nov 30, 2022
Allie Bloyd is a podcast host,
consultant, Facebook Ad pro, and marketing juggernaut!
In this episode, Allie and I talk
about several elements many eCommerce brands overlook or simply
under-leverage.
To use a golf analogy, many eComm
brands are focused on impressive drives when they also need to
consider their short game. You know the saying, "Drive for show,
putt for dough."
That’s where offers, audience
building, and list nurturing come into play. Here’s just a few
nuggets you'll learn:
- How to completely change the math on your cold traffic by creating irresistible offers that don't cheapen your brand.
- How to utilize tripwires and micro offers as an eComm brand.
- Audience building and how it can lower ad costs (especially during peak seasons like a holiday).
- The best book written on remarketing and loyalty (hint: you’ve probably read it to your kids before).