Oct 5, 2022
Dr. Travis Zigler knows a thing or
two about the entrepreneur’s journey.
Sometimes the path you end up
taking as an entrepreneur is NOT the path you had in mind when you
Travis and his wife, Jenna, are
both optometrists by trade, but they had an itch to build an
eCommerce business. They started with sunglasses, then landed with
a dry eye product, but what began as a product-focused company
shifted to a customer-focused business.
Here’s a look at what we
- How to
cultivate raving fans.
- How Travis
and Jenna shifted from selling plastic to serving a person.
- How and why
they built a YouTube channel.
- How they
almost sold the business for nothing but then turned things
- His most
important lessons from success and failure.