Aug 17, 2022
Should you build a brand from
scratch? Or buy an existing brand and apply your genius to scale or
improve it?
Mike Jackness is one of my
favorite eCommerce pros to talk to. He’s a podcast host. He’s
built, bought, and sold multiple brands. And he has a heart to
teach.He’s currently running a successful eComm brand that I’m an
investor in, and it’s in the process of selling.
We wanted to hop on the podcast
and talk about the process plus the pros and cons of buying vs.
selling.
Here’s a look at what we
cover:
- What you’re actually buying when you buy an existing business.
- How Mike looks at brands, he wants to buy or invest in.
- How to approach due diligence as a buyer or a seller.
- Surprises to look for in the due diligence process as a buyer or a seller.
- How getting your business ready to sell now will make your business better regardless of if you sell it or not.
- The good, the bad, and the ugly of M&A.
- Plus more!