May 11, 2022
Today we’re going Old School. We’re not talking email. We’re not talking TikTok, Facebook or even YouTube.
We’re talking Snail. Mail. The gold old USPS. Physical mailboxes.
Why?
Because this is an untapped opportunity for DTC brands.
My guests today are two legends in the eCommerce space - Drew Sanocki and Michael Epstein. Drew and Michael most recently ran and successfully exited Auto Anything a multi nine figure eCommerce brand. Now they are helping DTC brands grow through direct mail marketing. And while that might not sound sexy, it’s incredibly effective.
Why postcard and direct mail marketing? 20-50% of your customers don't have a good email address on file. And email open rates are only 20-30% at best. So you’re missing a lot of your current and past buyers if you’re just relying on email and SMS.
Here’s a look at what we cover in this episode:
- How should brands use direct mail?
- How to build a great postcard
- What postcard campaigns to start with
- How Ezra Firestone turned $1,400 into $4,000 using a simple postcard
- How to make direct mail part of your email and SMS flows