Without good copy, you're sunk….or at best fighting an uphill
battle.
I love all the new tools for eCommerce that we have at our
disposal. From AI tools, to automation, to personalization,
augmented reality etc. But here's the deal. None of
that matters if you can't tell a good story or produce copy that
compels people to buy. Often, she who tells the best story
wins…
I review dozens
of eCommerce sites each week and it's very clear to me that good
copywriting is a lost art.
My guest on this week's episode is Julie Boswell, co-founder
of AskaCopyExpert.com. Julie was the director of marketing
for Bill Glazer and Dan Kennedy at GKIC for 4 years. Her copy
helped fill seats at the famous Super Conference and Info Summit
back in their heyday.
In this session we dive into the power of strong copy to boost
eCommerce sales.
Here's what we dive into:
- How to write emotional copy that elicits a response
- Common copy mistakes to avoid
- Copy tips for better product detail pages
- Email copy tips
- eCommerce companies to emulate who understand good
copy
- Plus more
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