Sep 30, 2020
In a word, Chris Lynch is
cool. So is his brand Everyday California. It’s not a
surprise then, that what started as an adventure tour company also
became a super popular apparel line. But Chris and the
Everyday Cali team didn’t stop there… The brand has now grown to
include flip flops, beer, CBD and even a line of sunscreen.
So what separates a solid business move into new products vs. an
unhealthy distraction? When should you partner, license, go
on your own, or scrap an idea? Here’s what we dive into on
to lawyer up and why it’s sooo worth it
patient - speed in some instances almost guarantees that you land
on your face.
of the best questions to ask about adding a new product is “does it
Chris and team partnered with a brewery on a California IPA and a
CBD company to make a CBD product all while strengthening their
core brand offering.
- Lessons learned from a few license
and why Everyday Cali is launching a brand new sunscreen - if
you’re considering a line extension, you’ll love Chris’