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Apr 19, 2023

What got you here won’t get you there. 

What will it take to reach your next big breakthrough?

Whether or not we want to admit it, we all have limiting thought patterns that create a sort of blindness, preventing us from seeing breakthroughs. 

I first met Will when he was the Head of Growth for Organifi. He helped...

Apr 12, 2023

Online marketers can learn a LOT from direct response TV (DRTV) ads. 

  • The power of an irresistible offer.
  • The art and science of a problem-solution ad.
  • The appeal of a “magic product demonstration.”

To name a few!

This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online...

Apr 5, 2023

Chris Brewer is an agency veteran, marketing expert, and former golf pro. Not to mention my business partner and OMG Commerce’s co-founder.

Each year, Chris has the privilege of talking with hundreds of DTC brands, both big and small. He hears about their goals, struggles, plans, and more. As a strategist, I also...

Mar 22, 2023

Jeremy Horowitz is one of my favorite follows on LinkedIn. 

He recently dropped some brilliant (and terrifying) posts about the economy, the impending debt crisis, and what DTC brands should focus on now.

Jeremy and I go way back. In fact, this is our 4th podcast together over the years (he used to host a show...

Mar 15, 2023

At one time, Charles Tichenor was a top 100 advertiser on Facebook. 

On the platform, he frequently manages 7 figure budgets per DAY! 

In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test...