Transparency. Sustainability. Social responsibility. More than just buzz words these are now expectations that consumers have of the brands they buy from. In this episode, we dive into what it means to be a mission-driven eCommerce brand. We share lots of powerful examples like Everlane, All Birds and more.
My friend Ezra Firestone’s company Smart Marketer has the perfect slogan - Serve the World Unselfishly and Profit. Now you can do the right thing by fighting hunger, helping orphans, cleaning up the environment or supporting mental health AND build a profitable brand in the process.
In this episode with Stephen we discuss the following:
There are over 150 million Alexa devices in use today. Google has sold upwards of 50 million of its Google Home devices. While most devices are used primarily to listen to music or play games or control appliances like lights and heat and air…voice commerce is on the rise too.
In this episode, I interview Anmol Oberoi the Founder and CEO of Emitrr - a voice-first SaaS Platform. We dive into voice commerce use-cases that are making an impact now. We also talk about where voice commerce is likely heading in the near future. Here’s a quick look at what we discuss:
Shopify apps are great. Someone else spends hundreds of thousands, even millions of dollars, developing functionality that you can use for just $30 per month. Apps on Shopify are so easy to install and so seemingly harmless that many store owners install dozens and dozens of apps - many of which they uninstall or never use. This approach can have serious unintended consequences.
In this episode we dive into a smarter approach to apps that can help any Shopify store owner. Here’s a look at what we cover: