Ro Bhatia has some serious eCommerce chops. He started his career at Google, then spent 5 years at Yahoo, then worked for eBay with merchants, then ran the dot com division for Home Depot. Now he’s the Chief Product and Strategy officer at Limelight Ecommerce.
In this episode we dig into growth tactics that you probably either haven’t thought of or aren’t leveraging properly. Ro has a wealth of experience and he dishes it out in this episode. Here’s a quick look at what we cover:
I just got back from a trip to the Amazon HQ in Seattle. Chris Tyler, our Director of Amazon Services, and I were there visiting with our Amazon DSP reps (more on DSP in a minute). We recently found out we were the fastest growing agency in 2018 in terms of DSP spend. We got to preview new audience targeting options, discuss new ad options coming soon to the Amazon ecosystem and more…Blow your mind kinda awesome stuff.
If you’re not familiar with it, Amazon DSP (stands for Demand Side Platform) is a way to run display ads on and off Amazon targeting Amazon shoppers. With DSP you can run retargeting ads targeting people who’ve visited your product listings on Amazon but didn’t purchase. You can also target people who’ve visited your competitors' products on Amazon but haven’t purchased. And there are a TON more audience targeting options to consider. Here’s a quick look at what we cover on the episode:
My guest today is John Li, co-founder of Pickfu. John is a really sharp dude, with a very unique service. A service that started as a side project and became a standalone business sort of on accident…more on that in the episode.
Pickfu is a consumer feedback tool that allows you to get real customer feedback in minutes. This has driven insights into product page enhancements, better product imagery, better ads, better Amazon listings and more.
In this episode, we dive into some of the top learnings John and his team have gained from the myriad of tests run on their platform. Some are quite surprising. I’m confident that you’ll take away a few things you need to test or change to improve your sales on and off Amazon. Here’s a highlight of what we cover:
Steve Chou is an eCommerce podcast host, eCommerce store owner, and former microprocessor designer. In fact, the microprocessor running the phone in your hand was likely designed by Steve’s team. All of that to say, Steve is a pretty smart dude.
I recently saw Steve in San Diego at Social Media Marketing World where we were both speaking. We had lunch and talked a little about Chatbots. I was instantly intrigued. Chatbots and Messenger ads have huge potential to create more helpful, more personal experiences with your brand. All with the goal of increasing sales and building loyalty.
Here’s a quick look at what Steve and I discuss...
My guest on this show is a legend in the eCommerce space. He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast. And, he’s just an overall really smart dude.
When most ecommerce companies consider conversion rate optimization they usually immediately think of split testing, multivariate testing, cart optimization, etc. BUT, most merchants fail to ask a very important question - “where should I start with my conversion optimization efforts?” And, according to our guest today, the answer to that question is rarely - if ever - split testing.
I knew the general direction of this interview before we started to record, but I didn’t know specifics. I was blown away by the simplicity, but also the power of Kurt’s suggestions. EVERY store owner would benefit from going through the exercises discussed in this episode. Here’s a quick glimpse at what we covered:
Video ads on YouTube, Facebook and Instagram continue to rank among the best performing ads right now for ecommerce companies. The difference between a great video and an OK video is HUGE. To really scale on any of those platforms though, you have to know how to craft a video that converts.
Enter Andrew Eckblad.
Andrew Eckblad was killing it with online video before it was the cool thing to do. Andrew has spent the last 10 years serving as Frank Kern’s video guy. He’s also the Manager of Video Marketing and Production for Kartra. And he’s the founder of ConvertViews.com a collective of direct response video editors. His videos have directly grossed over $100 million in product sales.
Here’s a glimpse of what Andrew and I cover in this interview:
This is one of my favorite interviews of late. I hope you enjoy it as much as I did….then go out and create some killer videos!
There probably isn’t a more consistent rule in business or in life like the 80/20 rule. Usually, 80% or more of your results and success come from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact.
In this episode, I bring back my business partner Chris Brewer to outline the 7 key areas you should focus on to grow your business both on Google and on Amazon this year. These are 7 factors that should provide a big return for you.
We’ll cover a variety of topics including:
Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper, Johnny Cupcakes, Assoline and more.
We get into several key design, UX and conversion rate optimization topics and examples including:
Tom Wang is a true Amazon success story. He builds a very successful brand on Amazon after a pretty big crash and burn experience. Literally a “burn” experience as his first venture was in hoverboards.
In this episode we breakdown Tom’s success and talk about what is relevant for growth on Amazon in 2019. We tackle Tom’s advice for some pretty critical Amazon tasks.
Don’t miss it!
Matt Ward built an Amazon business from nothing with a goal of selling it for $1million in 12 months. His goal once the sale was final was to work on stuff that mattered more to him….He reached his goal of selling his company and now he’s running a podcast and writing books on some pretty interesting topics. He’s had the privilege of interviewing some pretty stellar people including one of my marketing heroes - Seth Godin.
Matt is a fascinating person and extremely bright.
In this episode we get into some pretty interesting territory, including: