Dr. Travis Zigler knows a thing or
two about the entrepreneur’s journey.
Sometimes the path you end up
taking as an entrepreneur is NOT the path you had in mind when you
set out.
Travis and his wife, Jenna, are
both optometrists by trade, but they had an itch to build an
eCommerce business. They started with sunglasses, then landed with
a dry eye product, but what began as a product-focused company
shifted to a customer-focused business.
Here’s a look at what we
cover:
How to
cultivate raving fans.
How Travis
and Jenna shifted from selling plastic to serving a person.
How and why
they built a YouTube channel.
How they
almost sold the business for nothing but then turned things
around.
His most
important lessons from success and failure.
About the Podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.