Sep 28, 2022
My guest today is a longtime friend and colleague, Jon MacDonald.
Jon is the CEO and founder of, The Good. He and his team help brands like Nike, Xerox, and The Economist turn more visitors into customers.
He’s one of the best conversion rate optimization specialists I know.
In this interview, we wanted to go beyond the typical hacks and quick tips and look at principle-based optimization or optimization as a way of doing business. This approach will yield far greater results over the long haul than just trying the CRO-hack “flavor of the day.”
Here’s a look at what we cover: