Sep 7, 2022
My guest today is Krik Angacian,
the co-founder of Candy Can. Krik’s background is first as an
investment banker and then as a founder of a protein popcorn
business that he sold a few years ago.
Candy Can is a phenomenal product
(full disclosure - I am an investor) and somewhat addictive. If
you’re like me, you’ve been known to snack on children’s gummy
vitamins (it’s actually a pretty common vice, it turns out). The
trouble is, that’s not so healthy.
Enter Candy Can, the keto-friendly
gummy snacks packed with vitamins (but not too many) and free of
junk like gelatin and nasty fillers.
Candy Can is on a tear of growth
right now, but it’s not from the traditional channels like Google
and Facebook. It’s from affiliate marketing.
Here’s a look at what we covered
in the interview:
- Where to get started and where to learn affiliate marketing.
- Should you hire an affiliate agency or go it alone (most charge $10k per month or more)?
- Why landing page is everything and what Krik has learned through testing.
- How fraud is a real issue and what to do about it.
- Why starting with low-quality traffic and then upgrading could be a good strategy for you (or even a must).
- Top affiliate marketing tools.
- Understanding the metrics behind affiliate marketing.