Jul 7, 2021
Prime Day 2021 was a year of firsts. It was the first year Prime Day took place in the 2nd quarter. From 2015 to 2019 Prime Day was in July. In 2020, due to the pandemic, Prime Day was moved to October and became the de facto kickoff to holiday shopping.
This year was also the first year that Prime Day experienced year-over-year growth of 10% or less. But when the 2-day event brings in $10-11 billion in sales, any year-over-year growth still represents HUGE growth in real dollars.
For this episode, I brought in OMG’s Amazon Director Chris Tyler to help unpack what we experienced with our clients this year during Prime Day. Here’s a look at what we discuss: