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Jun 23, 2021

Every website is leaking sales and conversions somewhere.  While I love talking about driving more traffic, sometimes the best thing you can do for your business is improve your conversion rate.  In this episode, I interview the founder of Conversion Crimes, Quinn Zeda and we discuss the most common eCommerce conversion crimes she sees.  If you fix even a few of these you’ll see a meaningful improvement in your website performance.  Here’s a look at what we discuss:

  • Understanding visual hierarchy and the metaphor of volume knobs
  • Creating a process of testing and iteration vs. launching a full site overhaul
  • Using customer intel to create marketing breakthroughs
  • Keys to better navigation and menu structure
  • How to not confuse or overwhelm your visitors
  • Using action colors
  • Plus more!