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Apr 7, 2021

How would you like to generate a whopping $250k in sales on a new product launch without running Facebook ads and without offering deep discounts?  Sound impossible?  It’s not.  It’s the magic of Gated Launches.

So what’s a gated launch?  It’s a product launch that’s only available to VIPs or top customers.  While it may sound complex, it’s really not.  It does take some work to build a VIP community. But, if you do it right, it’s actually pretty easy to maintain.  In this episode Jordan West, founder and CMO of Little and Lively, a children’s apparel brand, breaks down how his gated launches have generated as much as $120k in sales in the first two hours after going live.   

Here’s a look at what we discuss in this episode:

  • The psychology behind gated launches and why they are so powerful
  • How to build a healthy, vibrant VIP group that is low maintenance
  • How to foster the proper buying mentality in your VIP group
  • How to harness VIP feedback for new product development
  • The secret of using personalized 1-to-1 videos
  • Plus more