Dec 16, 2020
Jared Mitchell has a unique
perspective on the eCommerce industry. He and his wife,
Alana, run two eCommerce sites - skincarebyalana.com and alanamitchell.com. He’s also the lead eCommerce consultant
for Neil Patel and he runs an eCommerce training group at beefysites.com. This guy has forgotten
more good eCommerce ideas than most will ever
Jared is also a close friend and
he’s my surfing mentor. We do take a very brief detour to
talk surfing on this episode, but mostly we talk about overlooked
Here’s a look at what we explore
on the podcast:
to NOT be a one-trick pony. And many, many successful
eCommerce businesses are far too reliant on just one traffic source
or one product.
Jared recommends at least 10 sources of sales and what channels
make his top 10 list.
notifications - how and why they work and why you shouldn’t
sales - customers who buy over the phone often have twice the
average order value of other buyers.
- Postcards - how Jared and Alana sold almost
$30,000 worth of product on a simple and cheap
video - what to share in a live video, how to broadcast your video,
and how to repurpose your video once it’s complete.