It's one thing to build a site, drive some traffic and close a
few sales. It's another thing entirely to build a lifestyle
brand that resonates with your audience.
The story of Everyday California is a great one chock full of
entrepreneurial insights. My friend and long time client
Chris Lynch and his business partner Michael Sammer started their
business with just a couple of Kayaks and a beat up truck in La
Jolla Shore near San Diego, CA. Fast forward 9 years and they have
a super cool apparel line that's growing at 10x year-over-year
online. They have a license deal with Cherokee - the company
that owns Tony Hawk's brand. They're driving traffic through
search and social and there's no slowing down in sight.
Here are some of the lessons we cover in this
episode:
- Keys to great
design and building a brand that endures
- Top traffic sources for their ecommerce store
- Why they switched from Magento to Shopify Plus
- A crazy Facebook/Instagram post that is raking in the
sales
- How to successfully diversify your business
- When to pull the plug on a new initiative
- Plus more!
About the Podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.