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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Aug 26, 2020

Amazon Advertising has exploded in recent years.  In fact, Amazon is now the 3rd largest online advertising platform behind only Facebook and Google.  Pretty impressive for a company who’s a retailer first, cloud computing 2nd, and online advertising 3rd.  

In this episode, I wanted to bring on the sharpest mind in Amazon Advertising that I know - OMG’s very own Chris Tyler.  I brought him on so we could deep dive into the two hottest trends in Amazon Advertising right now - Sponsored Brand Video (formerly Video in Search ads) and Amazon DSP.  Here’s a look at what we cover:

  • What is Amazon DSP and how can sellers use it to reach shoppers on an off Amazon?
  • How to target people actively shopping for your competitor's products who haven’t purchased yet.
  • How Sponsored Brand Video (SBV) ads are outperforming ALL other ad types for most of our clients.
  • 5 keys to a great Sponsored Brand Video Ad
  • How you can test SBV without spending a fortune on video production
  • Plus more!
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