Feb 26, 2020
Transparency. Sustainability. Social responsibility. More than
just buzz words these are now expectations that consumers have of
the brands they buy from. In this episode, we dive into what it
means to be a mission-driven eCommerce brand. We share lots of
powerful examples like Everlane, All Birds and more.
My friend Ezra Firestone’s company Smart Marketer has the perfect
slogan - Serve the World Unselfishly and Profit. Now you can do the
right thing by fighting hunger, helping orphans, cleaning up the
environment or supporting mental health AND build a profitable
brand in the process.
In this episode with Stephen we discuss the following:
- Who is the conscious consumer and how are they impacting eCommerce?
- Do companies have to go “all-in” on a mission or can this be a gradual process?
- What is “greenwashing” and why should you avoid it.
- Exploring the Mission Driven Marketing Playbook
- Plus more!