Who doesn’t love a good story? As
humans, we’ve relied on storytelling for entertainment, education,
and preservation of culture since the beginning of time.
Storytelling is also for marketers.
During my first sales job at a
local radio station my boss sagely advised me that “facts tell, but
stories sell.” I’ve never forgotten that lesson. In this episode, I
chat with the charming Jaime Cross the founder of MIG Soap. From
her kitchen table to now a multi-million dollar eCommerce business
Jaime has grown largely based on great products and solid
storytelling. Here’s a taste of what we cover:
What’s the psychology behind storytelling?
How good storytelling can increase the perceived value of a
product by 2x or more.
Common storytelling mistakes to avoid.
The process MIG uses to get their overall story right…and then
to get the story right for each product.
How to turn customer testimonials into stories
How do you deliver your story across email, product detail
pages, and more.
Storytelling resources
About the Podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.