Ro Bhatia has some serious eCommerce chops. He started his career at Google, then spent 5 years at Yahoo, then worked for eBay with merchants, then ran the dot com division for Home Depot. Now he’s the Chief Product and Strategy officer at Limelight Ecommerce.
In this episode we dig into growth tactics that you probably either haven’t thought of or aren’t leveraging properly. Ro has a wealth of experience and he dishes it out in this episode. Here’s a quick look at what we cover:
I just got back from a trip to the Amazon HQ in Seattle. Chris Tyler, our Director of Amazon Services, and I were there visiting with our Amazon DSP reps (more on DSP in a minute). We recently found out we were the fastest growing agency in 2018 in terms of DSP spend. We got to preview new audience targeting options, discuss new ad options coming soon to the Amazon ecosystem and more…Blow your mind kinda awesome stuff.
If you’re not familiar with it, Amazon DSP (stands for Demand Side Platform) is a way to run display ads on and off Amazon targeting Amazon shoppers. With DSP you can run retargeting ads targeting people who’ve visited your product listings on Amazon but didn’t purchase. You can also target people who’ve visited your competitors' products on Amazon but haven’t purchased. And there are a TON more audience targeting options to consider. Here’s a quick look at what we cover on the episode:
My guest today is John Li, co-founder of Pickfu. John is a really sharp dude, with a very unique service. A service that started as a side project and became a standalone business sort of on accident…more on that in the episode.
Pickfu is a consumer feedback tool that allows you to get real customer feedback in minutes. This has driven insights into product page enhancements, better product imagery, better ads, better Amazon listings and more.
In this episode, we dive into some of the top learnings John and his team have gained from the myriad of tests run on their platform. Some are quite surprising. I’m confident that you’ll take away a few things you need to test or change to improve your sales on and off Amazon. Here’s a highlight of what we cover: