Few entrepreneurs achieve what Russell Brunson has. From selling "how to make potato gun" information in his college dorm to 40,000 paid monthly subscribers on Clickfunnels, his current SaaS platform, Russell knows how to make stuff happen. That's why leaders like Tony Robbins and The Profit's Marcus Lemonis speak at Russell's events and even go to him for marketing advice.
In today's episode we cover:
- What a successful ecomm funnels look like
- Top ecommerce funnel mistakes
- Why building a movement and building a brand should go together
- How expert status can help combat the "race to the bottom"
- Russell's incredible story of selling how to make potato gun information online in college to huge SaaS Business and events with Tony Robbins, Marcus Lemonis, etc.
- Traffic sources Russell is most excited about
Today's guest is Austin Brawner. Austin is the host of the Ecommerce Influence podcast and the Chief Fixer at Brand Growth Experts. Austin is a true expert at building marketing automation and triggered email marketing campaigns that deliver results.
On this episode we cover some really important topics including:
Today's episode is about Shoppable Trueview, the dynamic of Google Shopping and YouTube video ads. In this solo episode of eCommerce Evolution, Brett answers several frequently asked questions about this marketing platform including:
• The 5 best remarketing audiences to target,
• How to structure your campaigns
• What Return on Ad Spend and CPA performance should you expect
• How to use Shoppable TrueView ads for top of funnel targeting,
• 5 Keys to an effective video ad
• & more!
If you're new to Shoppable Trueview ads, or if you're using them already, this episode can help answer your questions and help you get the most from your campaigns.
Today's guest is Justin Christianson. Justin is President and Co-Founder of Conversion Fanatics, a top rated Conversion Rate Optimization company. Justin is also author of the best selling book "Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing". He also hosts the CMO Roundtable podcast.
In today's episode, we discuss the differences between split testing vs multivariate testing, little tweaks that can make a big difference, great split testing tools to use, common mistakes ecommerce sites make that lower their conversion rate, and look at a couple of case studies (one that led to an 1,892% boost in conversions!). Split testing is a must in marketing, and Justin shares some insight that could lead to more conversions for you.
Today's guest is Chris Brewer. Chris is my long time business partner at OMG Commerce, and a veritable powerhouse of knowledge and experience when it comes to sales and marketing. Always looking for new ways to succeed and grow the agency, Chris has played a huge role in making OMG Commerce the agency it is today.
Today's episode was recorded on location from the 2017 Traffic and Conversion Summit in San Diego. With so many great insights from all of so many great speakers, we chose to highlight our top 10 takeaways from the whole event. Whether you have an ecommerce store, an agency, or if you're a solo-preneur these takeaways will provide you with valuable ways to succeed.
“The difference between who you are now and who you are five years from now, comes down to the people you meet and the books you read.”
- Charlie "Tremendous" Jones
"The book you don't read won't help." - Jim Rohn
This episode is about getting the right information to feed your brain and better yourself. Brett talks about some of his favorite podcasts and his favorite books, and why you should be monitoring your inputs. You (and your brain) are the most valuable assets your ecommerce business has. Get the right inputs!
Today's guest is Kurt Elster. Kurt is a conversion rate optimization expert, and the Senior Ecommerce Consultant with CRO Company Ethercycle. He is also an accomplished speaker, the host of The Unofficial Shopify Podcast, and co-author of Ecommerce Bootcamp. Kurt has worked with brands such as Verizon, NFL, Hilton, Everest Bands, and Shopify.
In today's episode, we talk about Conversion Rate Optimization. We get into where to begin with CRO, design mistakes, things to think about for mobile, and we even look at a couple of the clients Kurt has worked with and the difference Conversion Rate Optimization made for their business. If you have a website of any kind, especially an ecommerce store, this episode is a virtual gold mine.
Today's guest is Zak Stambor. Zak is the Managing Editor at Vertical Web Media, the largest publisher in the e-commerce field, and famed founders of the ever-popular Internet Retailer magazine. Zak has a large role in putting out one of the most widely celebrated editions of IR Magazine: the IR Hot 100.
In today's episode, we highlight our 10 favorite e-commerce companies from the IR Hot 100 list. We talk about what makes these companies stand out, covering everything from business models to innovative marketing strategies. Get insight into growing trends in e-commerce, discover companies to watch and learn from, and enjoy a bonus 11th company spotlight!
Today's guest is Mike Ugino. Mike is the Co-Founder and CMO at Sellbrite, an L.A. based multi-channel listing and inventory management platform. Prior to Sellbrite, Mike was an IR300 Merchant responsible for top and bottom line growth across a portfolio of 20 websites. With a background in product marketing, with a focus on ecommerce and branding, Ugino is one of the top minds in online marketplace selling.
In today's episode, we talk about the fast growing world of online marketplaces. We talk about selling on giants like Amazon, Walmart.com, Jet.com, and some you may not expect. We talk pros and cons of marketplace selling, fulfillment by Amazon, the importance of diversification, and how to grow your brand in a sustainable way. If you sell products online, if you've been thinking about selling on Amazon, Walmart, Jet, or other marketplaces, this episode will provide valuable insight.
Today's guest is Frederick Vallaeys. Frederick was one of the first 500 employees at Google. He spent 10 years working on Adwords, was part of the original quality score team, and helped small businesses all over the country with their Adwords accounts as an "Adwords evangelist". Frederick has since co-founded the Adwords tool Optmyzr, a robust tool that makes working with Adwords easier by providing unique data insights, one-click optimizations, and advanced reporting. Frederick is also one of the top speakers in the paid search and adwords space.
In today's episode, we get into some fun stories about the early days with Google, mistakes merchants make with Adwords, Google Shopping strategies, little known features of Adwords that you or your agency should be using, and more. Whether you are a seasoned Adwords veteran or you hire an agency to handle your campaigns, you can expect to gain some insights from today's interview.
Today's guest is Russ Henneberry. Russ is a content marketing rockstar who has worked with the likes of Neil Patel & Crazy Egg, Salesforce.com, Network Solutions, and many others. He is the Editorial Director for Digital Marketer, the company behind the ever-popular Traffic and Conversion Summit. Russ is also author of the new book "Digital Marketing for Dummies", which he wrote alongside digital marketing superstar Ryan Deiss.
In today's episode, we talk about content marketing for eCommerce. A lot of merchants just flat get this wrong, and Russ digs into important topics like frequency, strategy, and how to create content that actually helps with conversion.