Jan 18, 2023

Brendan Bannister, the CEO of Naturalabs.io, is one smart marketer. 

We first met in 2018 when he was the CMO and Creative Director at William Painter. After taking my YouTube/Google course, he scaled ad spend on YouTube from $2k per day to $100k per day! 

We decided to start meeting and swapping ideas, war stories, and...

Jan 4, 2023

Retention marketing is crucial for any business. 

When the economy is thriving, you need retention marketing to cut through the clutter and help you stand out. 

When times are tough, as they may be in the near future, retention marketing is essential. During a recession, it’s critical to get the most out of your...

Dec 28, 2022

Chris Mercer - aka “Mercer,” is the man when it comes to measurement and analytics. He’s the guy the pros like Justin Brooke, Mike Rhodes, and OMG turn to when we need help.

If you haven’t heard (and I’d be shocked if you haven’t), Google Analytics 4 or GA4 is coming, and Universal Analytics (the current...

Dec 21, 2022

The most difficult aspect of eCommerce is attracting new customers. 

With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers. 

That’s where building a brand marketplace comes into play. 

Yes, you need to be developing new...

Dec 14, 2022

Cyber 5 2022 is in the books! 

In this episode, I’m joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM. 

Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years,...