Why customers actually prefer page takeovers to other exit pops (and the numbers back it up)
Headline tips from marketing masters and why your current headlines might suck
How Neil Patel gets more conversions on his properties
Headline formulas to get more clicks, signups and sales
Lead magnet ideas that drive conversion vs. lead magnets that lead to eye rolls.
How your prospects are using YouTube and how that should influence your strategy
The best audiences to target with your ads
5 Tips to creating great video ads that hook prospects and get them to take action
YouTube for Top of Funnel - the bulk of this talk is about remarketing, but YouTube has some great benefits for Top of Funnel which I outline here.
Targeting options - If you go Top of Funnel what kind of targeting options should you consider.
How to build community by leveraging micro influencers and by creating amazing content.
Payments! How understanding Amazon Pay, Apple Pay and Consumer Financing can help you improve checkout and increase conversion rates.
How Shopify Stacks up in the ecommerce platform ecosystem
Shopify myths that need to be busted - such as “Shopify is bad for SEO.”
Dynamic check out - Now that Amazon’s one click checkout patent has expired Shopify has built their own version...and it’s awesome.
Now Fraud protection is built in and available for those who use Shopify pay.
Want to get all of your marketing app data in one place? You can with Shopify’s new Marketing dashboard.
Kit how you can have a legitimate automated “bot” employee
Thinking of replatforming? What questions should you ask before you do?
I know what you're thinking…Ross and Rachel?!? From Friends? Well, no, but this is even better (for your business). It’s really Ross Johnson and Rachel Bell of Trill Media.
One of the topics that I'm super interested in is influencer marketing. What was made popular by the Kardashians is actually something that's been around forever - endorsements. But with social influencers it's a whole new ball game and one you can do and succeed at…and sometimes for as little as $100 paid to an influencer.
Along with influencer marketing we also lay a foundation for growth using Instagram. Many of the fastest growing eComm brands I know are investing both time and money into Instagram.
Here are some of the growth tips we tackle in this episode:
- How to collaborate with influencers
- How to partner with complementary brands on Insta
- Tips for using giveaways to add engaged followers
- How to use Story Takeovers
- How to be transformational rather than transactional
Check out the episode here…
Today I’m excited to welcome back my business partner and the co-founder of OMG Commerce - Chris Brewer.
Chris Brewer is a seasoned entrepreneur who’s successfully started and sold multiple businesses in the advertising and marketing space. In 2010 he and I started OMG Commerce. Since then we’ve consulted with, partnered with and provided agency services for HUNDREDS of eCommerce stores. We’ve seen nearly everything - the good, the bad, and the ugly of eCommerce.
In this episode, we break down the biggest X Factors of success from our perspective as we’ve observed a lot of winners and a lot of, um….not so much winners. Hopefully, you have as much fun listening as we did recording this...
Here’s a quick look at what we cover:
The importance of Lifetime Value of a Customer (LTV) and how to measure it and cultivate it.
As always, we’d love your feedback on iTunes.
Amazon truly is a jungle. Legitimate competitors are chomping at your heels vying for your rankings and clicks. Unscrupulous and even fraudulent competitors are wreaking havoc and forcing a “race to the bottom” with product prices.
In this episode I interview John Bullard Sr. John has a unique perspective on Amazon. First off, he’s a successful seller with a $3 million per year private label Amazon business. He also has 30 years of experience as a retail wholesaler. On top of that, he owns and operates a fulfillment center. Finally, he’s the host of Pro Seller Talk a paid community bringing insights and training to Amazon sellers.
Here’s a quick look at what we cover as John and I get “in the trenches”...
As always we’d love your feedback, comments, or questions on our Facebook page (link).
In 2009 Chegg was one of the leaders in the online college textbook market. They offered college students the ability to rent textbooks online for a fraction of what they could pay at the campus bookstore. Word of mouth from delighted students and strong online marketing efforts fueled rapid growth…Then they had an unwelcome competitor enter the ring - AMAZON.
Most companies would shrink in terror, get angry, cry about the world being unfair and potentially leave the space altogether. Chegg had been anticipating this move by Amazon and had been working feverishly for months to try and prepare. In this podcast, I interview John Fillmore, Chief Business Officer for Chegg.com. We dive deep into how they responded initially to Amazon and how they continue to innovate and stay relevant.
Chegg’s best move (and they’ve had a LOT of great moves) was understanding that their best asset was not an offer on cheap textbooks. It wasn’t their website. It wasn’t even their SEO value (that was immense at that time). They’re greatest asset was the trust and relationship they had with college students around the country. With that they were able to pivot and go beyond textbooks to helping college students perform better in school. Their growth using content marketing, SEO, email marketing, and some wicked smart display marketing has been fun to watch.
Here’s what we dive into:
- What it was like in the months leading up to Amazon entering the textbook market and then after they entered the market. See how John and team “war roomed” regularly and came out with some powerful innovations.
- How Chegg innovates and stays relevant continually in the face of pressure from Amazon
- How they view the textbook side of the business now that Amazon continues the “race to the bottom” with lower prices.
- Chegg’s wicked smart, campus-specific display marketing strategy….I’m still geeking out about this use of data.
- How Chegg knows their customers and markets accordingly
- What services they offer to “get students in the door” so to speak and then get them to stick around as customers.
- Brilliant content marketing plays
- Plus much more!