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Jul 24, 2019

Michael Jackness is the President & CEO of Terran.com - owner of multiple commerce brands including tactical.com, wildbaby.com, icewraps.com, color it and more.  He’s also the host of the EcomCrew podcast and is a fantastic trainer and speaker.  I got to hang out with Mike recently at an event and I was reminded of why so many people in the eComm space look up to him.  He’s a brilliant marketer and eComm store owner. In this podcast, we dive into some of the most powerful growth levers available to commence merchants today and how to best use them.

  • What are Mike’s tips and advice online extension?  How important is it, and how and when should store owners consider it?
  • Mike’s favorite tips for cross-selling & upselling because “you win or lose by what you do on the backend.”  
  • The most under-leveraged assets Mike sees in his students’ businesses?
  • Favorite growth levers to pull when tasked with growing an eComm biz.
  • Some of your favorite recent marketing wins from Mike’s many eCommerce companies
  • Underutilized growth tips for Amazon. 
  • How important is User Generated Content (UGC) and how to get it.