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eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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Oct 10, 2018

This episode is a treat both in terms of topic and guest.  I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales.  

 

For most eComm companies the Holiday season will determine whether you have a good year or a not so good year.  For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail and some creativity.  

 

I see things lining up for most eCommerce companies to break sales records this Holiday.  Will you be one of them?

 

Here’s a look at what we cover:

  • Getting Your Google Ad Campaigns Ready - getting your search, shopping and brand campaigns ready to “make hay” this holiday season.  
  • Getting Your YouTube Ads Ready - Do you have remarketing in place?  Are you capitalizing on your competition? Do you have a unique holiday message?  All of this and more is important to maximize YouTube results.
  • Getting Your Amazon Ads Ready - Amazon is poised to CRUSH IT this holiday season.  Are your ad campaigns ready?
  • Getting Your Email Marketing in Place - Email marketing could be your x-factor this holiday.  Remember to segment and remember the rule of 3!
  • Planning your promotions - Get your promo calendar finished now!
  • Staying on Top of Everything - We talk about ways to stay on top of everything and make sure nothing is missed this holiday season.  

 

Here’s to making Holiday 2018 your best ever...

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