Facebook ads are one of the hottest paid channels for online
merchants right now. FB ads played a huge part in Ezra
Firestone's growth from under $10million in revenue to over $22.5
million in a single year.
Part of achieving success on Facebook is keeping up to date on
what's working now.….And it's a moving target.
Ezra spends upwards of $15,000 per day on Facebook Ads and
he's tracking his performance carefully.
Here's a glimpse of what we cover on the
show:
- How Ezra is currently building his Facebook Sales
Funnels
- The 4 types of ads you should be testing
- Why you should consider video ads for FB
- Landing page tips for converting more FB ad traffic
- New audience targeting techniques that are different than
what Ezra was teaching & testing just a few months ago.
- Bonus! We get a little bit "deep" at the beginning and
end of this episode. We talk about being a mission-driven
business and sticking to your values even as you experience rapid
growth and have opportunities coming at you from every angle.
Learn from Ezra's wisdom and his story here…
Plus, more!
About the Podcast
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.