May 10, 2017
As an eCommerce merchant you have to pay attention to Amazon
and Google. Google is likely one of your top traffic
channels. Amazon is either enemy or partner #1 or perhaps
they’re your top frenemy. In this episode we dive into recent
Google and Amazon news and what it means for your business.
Here are some of the highlights:
Google:
- Google Shopping - Google will roll this out on the display
network, calling it Retail Shopping on Display.
- Google Shopping Q1 2017 year over year growth outpaced
Q4 Year over year 21% vs. 19%.
- Google Shopping/PLAs now 75% of non-branded retail clicks.
- Google shopping spend grew 32% in Q1 for year over
year
- Google AdWords phone and desktop spend
increased 51% and 12%, respectively, while tablet spend fell
23%.
- Similar Audiences for Search & Shopping
- Demographics for Search
- YouTube TV - similar to sling box.
- Original content via YouTube Red. 6 Shows including
shows feature Ellen, Kevin Hart, and Ryan Seacrest.
- 18-49 year olds spend more time on YouTube in prime time
than watch the top 10 TV shows combined.
- YouTube Scandal - big brand ads placed next to neo nazi and
jihadist content. 5% of top advertisers pulled ads.
Amazon:
- Q1 earnings - Sales grew 23%. $35.7 billion in sales,
$8billion in growth.
- AWS grew 42% to $3.66B
- Subscription services $1.94 Billion mainly Amazon
Prime - 49% YoY
- Making prime sticky with original content - Manchester
by the Sea won two oscars. Best actor - Casey Affleck and
Best Director.
- Purchased the rights to Thursday
night football
- Amazon Prime is
closing in on Costco in terms of members. Now roughly 80
million prime users in the US. 37% growth since last
year. In March of 2017 costco has 88.1 million
members.
- Amazon Fresh
pickup
- Amazon Go
Store