Apr 5, 2018
For most marketers, Facebook Messenger is the ultimate black
box. What is it really? How are customers using
it? What's a marketer to do with it? These are a few of
the many important questions that marketers may have a hard time
answering.
The temptation for some marketers is to treat Messenger
marketing like they would email marketing. Big mistake.
It's a very different platform at a very different stage of
maturity compared to email.
Then there's the question of chatbots…what are they? How
can we use them without being super creepy?
I had the perfect guest for this Episode - Dan Gamito of
ManyChat. ManyChat is leading the charge in a lot of ways
when it comes to Messenger Marketing and the use of chatbots.
In this episode Dan does an amazing job of demystifying and
educating. Here's a look at what we cover:
- Understanding tribal mentalities on Facebook and how that
influences Messenger
- Understanding how consumers are using Messenger and, more
importantly for this discussion, how they want to interact with
brands on Messenger (and how they DON'T want to interact with
brands).
- How a pregnancy brand used messenger to deliver the perfect
message at the perfect stage of pregnancy to an interested
audience.
- How a shoe company used messenger to reduce product returns
by almost 30%
- Much more!
