Nov 1, 2017
This is Jeff Bezos’ world…we’re just living in it. Or at
least, that’s how it feels for an eCommerce merchant. It’s
hard to overstate the continued growth, innovation, and reach of
Amazon. With 214 distribution centers and growing.
Sales growing at 20-30% per year. Forays into apparel,
electronics (Kindle and the Echo family of products), batteries,
and several other categories. It’s hard not to look at Amazon
with awe and wonder. So, what's a merchant to do in light of
Amazon's dominance? Is Amazon friend or foe, or somewhere in
between?
Andrew Youderian knows the world of independent eCommerce
store owners better than arguably anyone on the planet. He
started the eCommerce Fuel podcast in 2014 and the eCommerce Fuel
private forum shortly thereafter. He’s bought, grown and sold
several eCommerce businesses and he interacts regularly with top
independent merchants on a monthly basis. When it comes to
eCommerce Andrew has done and seen it all.
In this episode, we look at how you as a merchant can stay
relevant and thrive in the shadow of Amazon…and how to benefit from
Amazon without “making a deal with the devil” so to speak.
He dives into detail on:
- What factors to consider when forming your Amazon
strategy
- What merchants are most at risk to face irrelevance and
extinction as Amazon continues to grow and innovate
- Andrews 4 Musts for thriving in an Amazon World
- When to “blitz” Amazon vs. when to back off
- Top takeaways from some of the best independent merchants on
the planet…tips and ideas for you to steal and deploy