Sep 21, 2017
Shopify just reached the milestone of powering over 500,000
online stores. Today on the show I interview David
Moellenkamp a self-proclaimed automation geek, former long-time
employee of BlackBerry and now the Director of Product at Shopify
Plus.
One of the goals
I have for the podcast is to interview and uncover what’s new and
what’s next for the major eCommerce Platforms. If we want to
truly understand where eCommerce is headed, we need to get a better
picture of what the companies who build our most used carts are
doing.
We are platform agnostic here at OMG Commerce. We create
full funnel marketing plans for clients regardless of
platform. That said, I love how Shopify is democratizing
eCommerce. They’re taking features that were once only
available to the IR 500 and making them available to all
merchants. They’re also building features that allow
merchants to create customer experiences that are only limited by
their imagination.
We take a deep dive into what’s new and what’s next at Shopify
and we discuss a few current eCommerce trends facing all
merchants.
Here’s a quick look at what we cover in this episode:
- How Shopify stacks up against competitors
- The difference between Shopify and Shopify Plus
- How to capitalize on Social Commerce
- Omni Channel and Marketplace success
- How Shopify Plus is using scripts and the brand new XYZ to
allow merchants to create complex customizations without learning
to code.
- How to utilize new technology for better overall ecommerce
performance from easier management of fraud to better
personalization and marketing.
- How mobile shopping is changing and how to improve your
mobile conversion rate